The band Marillion has been using p2p tactics for some time. The new album Happiness is the Road was mainly financed by the fans by pre-ordering the album in a special version: if one made the pre-order before March 2008 one’s name will be included in the album credits. Quite cool.
Now they have a new peer/fan-driven campaign. The band released the mp3 of a song “Whatever is Wrong with You” on the net and announced a competition: make a YouTube music video to accompany the song. The video with the most views on December 1st wins the prize, and the band will also choose and award their own favourite.
This one is mine, so far.
One Comment
I enjoyed your video. Made me chuckle.
Here’s my entry:
http://www.youtube.com/watch?v=6DTa31Qi2Co
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