For the past eight months, Tony de Marco has been documenting the systematic removal of all advertising in the city of São Paulo. Since 1st January 2007 São Paulo has been living under the new ‘clean city’ law, this bans all advertising: no billboards, no fliers, no neon signs, no electronic panels – a blank city. After many years of battling with advertisers to reduce the visual pollution, the City Council decided in September 2006, with a vote of 45 to 1 in favour, to ban all forms of advertising in the city. As Larry Rohter from the International Herald Tribune puts it: ‘[the city has] press[ed] the “delete all” button and offers its residents unimpeded views of their surroundings’.
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